Case studySocial mediaUniversity society
The GRC
Event posts that sell a night out in a single glance.
RoleSocial media & design
AimGrow members, raise profile
Format1080 × 1080 event posts
Output3 event campaigns
01
The aim
The aim
Grow the membership and showcase the society across the university.
System
One look for every event
A retro sage-and-cream palette, bold display type and a shared layout, so every post is recognisably the GRC.
Hierarchy
Info in the right order
Event first, then date, time and room, so students can decide in a second whether they're free.
Theme
Artwork that tells the story
A film camera for movie night, pumpkins for Frankenstein, a polaroid and magnifying glass for the murder mystery.
02
The posts
Tap a post to enlarge it.
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