Hull Horror Society
Growing a university society with a feed people actually stop for.
The aim
Grow the membership and showcase the society across the university.
Be seen at the right moment
Freshers Week, term dates and big horror releases planned into the calendar ahead of time.
Sell every night out
A poster for every screening and social, so each event looks worth leaving the house for.
Cut through with motion
Short teasers and glitch-edit trailers built on what was trending that week.
Borrow an audience
Joint socials with other societies, like the Book & Film Society, to reach new students.
Research first
Every idea started with research: what horror fans were watching, which sounds and formats were trending on TikTok and Instagram, and what other societies were doing well. Ideas were pitched on monday.com with the hook, format and posting date, and approved by the committee before anything was made.
The results
Freshers WeekTimed for the start of term, when new students hunt for societies.4,772
Meet the committee carouselReal faces in a photo-dump style. People share posts they're in.4,678
Jennifer's Body joint socialA collab with the Book & Film Society, so two audiences saw it.3,942
Typical post: Black Swan screeningThe account's middle-of-the-pack reach, out of 13 recent posts.1,938
The work
Teaser videos and event posters. Tap to play or enlarge.
Got a project like this?
Need a society, event or venue to feel like the place to be? Send me a brief.